krispy kreme challenge

Racing 2 miles to Krispy Kreme, eating a dozen doughnuts, and running back to the NC State belltower, all under an hour. What's more, over the last 5 years, the race has grown from 12 participants to 5,500 participants in 2009! And $35,000 in 2009 for the NC Children's Hospital?
Sweet.

On the design team, we like to make sure everyone knows about the race, the cause, and the absurdity of it all. Also, our merchandise raised over $5,000 for the Children's Hospital in 2009! Check out the site for more on the race.

With a 6 person team in 2009, we were able to roll out a new identity for the Krispy Kreme Challenge that extended far beyond t-shirt designs. It was exciting to use the resources and talents of everyone on the team to put together a unique and fun yet professional look to the growing tradition!

The press kits were black cardstock folders with the new "running man" mark letterpressed in blank ink. The kit then opened up to a letterpressed doughnut design and also a version with handpainted icing and sprinkles. Also included were a disc with a photograph slide show and a flip book of information (facts, statistics, press release, etc.) pertaining to the event.

 

Here are the images of the 2008 pieces we were able to put together in about a month. The thirty press kits were created, printed, and put together by our then three person team. The press kits were self-mailers that contained a perforated magnet, information booklet, business card, and slideshow disc. With limited resources (all pieces had to be printed on 11 x 17 inch paper) and time (1 week to design and produce), and no previous design concept, we decided we'd try to make something as creative and fun as possible.

 

The 4,000 white t-shirts, printed with red and green inks, were given to all the racers and supporters. Per donation, we were limited to 8.5 x 11 inch screens.

 

The coveted "green completion shirts" were sold to benefit the NC Children's Hospital.