chi® promotional materials

In this project, I attempted to create a new scientific and sleak image for Chi® hair products; as example of possible uses, I designed product display shelving, promotional mailer, and a poster. The form of the shelving is inspired from the chemical formula for protein, and that form became the basis for the other 2-d imagery. I thought it would be interesting to explore 2-d and 3-d forms as a branding system.

 

product display

 

mailer front

 

mailer back

 

poster